In 2025, travel is all about discovery—venturing beyond the expected and into the extraordinary. Below, we reveal 8 underrated travel spots you’ll want to visit this year.
- Matera, Italy Often overshadowed by Rome or Venice, Matera is one of the oldest continuously inhabited cities in the world. Famous for its “Sassi”—ancient cave dwellings carved into limestone—Matera offers an otherworldly experience.
Unique stay options in renovated caves
Rich history and stunning views of ravines
Italian cuisine with a Southern flair
- Salento, Colombia Tucked away in Colombia’s coffee region, Salento is a colorful colonial town surrounded by green mountains and towering wax palms.
Hike in the Cocora Valley
Tour sustainable coffee farms
Enjoy vibrant artisan markets and music
- Luang Prabang, Laos. Located along the Mekong River, this UNESCO World Heritage site is a blend of Buddhist temples, French colonial architecture, and serene nature.
Participate in morning alms giving with monks
Visit Kuang Si Falls
Explore night markets and peaceful riverside cafes
- Tbilisi, Georgia crossroads of East and West. Tbilisi is rising as a hotspot for travelers seeking a rich cultural experience, great food, and warm hospitality.
Explore its eclectic architecture and colorful old town
Enjoy sulfur bathhouses and traditional Georgian feasts
Affordable for budget-conscious travelers
- Svalbard, NorwayFor those craving Arctic adventure, Svalbard delivers stunning icy landscapes, polar bears, and the chance to see the Northern Lights.
Dog sledding and glacier hikes
Educational eco-tours on climate and wildlife
24-hour daylight during summer
- Kotor, MontenegroOften compared to Dubrovnik, Kotor is a medieval town nestled between dramatic mountains and a tranquil bay.
Climb the fortress for panoramic views
Sail the Bay of Kotor
Walk cobblestone streets and discover hidden cafes
- Raja Ampat, Indonesia diver’s paradise, Raja Ampat offers some of the most biodiverse marine life in the world, far from mainstream tourist trails.
Crystal-clear waters for snorkeling and scuba diving
Eco-resorts and sustainable tourism focus
Remote and untouched beauty
- Zagori, GreeceAway from the crowded Greek islands, Zagori in northern Greece is a dream for hikers and nature lovers.
Trek the Vikos Gorge (one of the world’s deepest)
Visit charming stone villages and arched bridges
Enjoy hearty mountain cuisine
Why Choose Hidden Gems? Traveling to lesser-known destinations doesn’t just offer peace and authenticity—it also:
Helps reduce over-tourism
Supports small local economies
Provides a more personal and immersive travel experience
By choosing these gems, you’re also contributing to sustainable tourism and spreading the positive impacts of travel more evenly.
Tips for Visiting Underrated Places: Your Research: Smaller towns may lack infrastructure or require more planning.
Respect Local Customs: Many of these areas are culturally rich and deserve mindful travel.
Travel Light & Smart: Essentials like cash, translation apps, and local maps can be invaluable.
Final Thoughts: 2025 is all about finding the extraordinary in the unexpected. Whether you’re exploring ancient caves in Matera or diving coral reefs in Raja Ampat, these destinations promise a journey full of wonder, without the crowds. Take the road less traveled—you’ll be glad you did.
